what we do

Good People Branding is a retail and consumer branding and idea company. We are a collaborative of critical and creative thinkers.
We work in brand strategy, advertising, design and online to help brands have meaningful conversations.
Does your brand need a brand new course? Hire us on an innovation-as-needed basis.

good ideas

"If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple.
But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."
—George Bernard Shaw

Need some fresh ideas? Or to springboard your thinking? Or simply to be inspired?
Wonder how someone else might put together a plan of attack around a particular strategy?
10 GOOD IDEAS is a product we offer that provides high level "what if" thinking without
(or before) an investment in full-blown concepting or creative.

How it works:

  • • You give us a strategy or initiative you're working on. We give you 10 big ideas around it.
  • • This service is successful for one reason alone: we customize a team of thinkers based on your challenge,
    and we pull from sometimes vastly different disciplines to get a full exploration of ideas.
  • • These ideas are provided to you as "white papers." There are no visuals attached.
  • • It's just the thinking and the support for that thinking, presented in a report format (albeit, a pretty one).
  • • The minimum engagement for this service is $20,000.

Simple. Powerful. Provocative. Done.


good news

Fearlessness: a Follow-up

Betsy Treinen - Tuesday, July 20, 2010

Trying to banish fear from your life? Do something brave? Here is a wonderful article on fearlessness, inspired by Independence Day just as our previous post was. It's from a blog called Fear.less, which is an amazing (and free) online magazine that empowers people through unique stories of overcoming fear. If you're birthing something, leading something, surviving something, or just trying to live more truthfully and courageously, you will want to bookmark this one.   more>>

Fearlessness & the Fourth of July

Betsy Treinen - Wednesday, July 07, 2010

We came to New York for business. But before any business was had, we found ourselves on a rooftop. On the Fourth of July. Overlooking the Hudson. With a perfect view of the fireworks. (And perhaps a vodka-ish drink in our hands.)   more>>

This is not your father's Old Spice

Betsy Treinen - Thursday, June 10, 2010

Happiness and Profitability: there can be a happily ever after

Betsy Treinen - Friday, June 04, 2010

Daffy's: the little retailer that could

Betsy Treinen - Thursday, June 03, 2010


CATFOA videos posted: Best Buy and Target

Betsy Treinen - Wednesday, May 26, 2010

Good Read: The M-factor - How the Millenial Generation is Rocking the Workplace

Betsy Treinen - Wednesday, May 19, 2010

Good Stuff: bread packaging done fun!

Betsy Treinen - Wednesday, May 19, 2010

Good Conversation: TEDxTC - "The Extraordinary Capacity of Our Youth"

Betsy Treinen - Saturday, May 08, 2010

Living the dream

Betsy Treinen - Saturday, May 08, 2010


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or just to share something happy...

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