We would buy this bread based on the packaging alone. It just makes us happy. Shame it's only sold in Finland. Kudos to Finland based Hasan & Partners, who did the design. And an even bigger kudos to client Fazer Vilpuri for daring to be different in a category of sameness. Wow, their website is phenomenally fun! We have no idea what any of it says or who did it for them, but we are thoroughly enchanted. :)