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When we've got something exciting to share about Good People Branding, we want to shout it from the rooftops. Or at least every available social media outlet.

Happiness and Profitability: there can be a happily ever after

Betsy Treinen - Friday, June 04, 2010



Tony Hsieh, CEO of Zappo's (Zappos.com), the world’s largest online shoe retailer, has a new book out. We haven't read it yet (it's on order...c'mon, Amazon!) but have been anticipating it. It's title: Delivering Happiness. It's subject: the renowned Zappo's business model that doesn’t compartmentalize labor and leisure. Fast Company did a great review of it here. Can't wait to dive in. Because we at GPB are all about spreading happiness in the work that we do. My favorite line as excerpted in the review? “We don't believe that negotiations need to be an arm-wrestling match. If both parties are honest about our positions and objectives, we should be able to find an equitable way to get there.” (pg. 188) Amen.