SHANNON PETTINI, executive creative director

Shannon leads creative branding and design for Good People
Branding. She has over twenty years of brand, fashion, event and
music advertising expertise, working with retail giants like
Macy's, Target, Marshall Field's, Kohl's and Best Buy.
She is one of those seasoned creatives who effortlessly
balances refinement and edge, thoughtfulness with transgression,
history and pop culture.

She holds firmly to her passions. Retail. Fashion. Art. Music. Travel.
Really good food. What you might expect from a creative soul.
She strives for what is real, not what is captured as real.
By her own confession, she will never climb Mt. Kilimanjaro.
(She leaves that to Betsy.) But oh, can she make getting to the
heart of a brand an adventure unto itself.

Philosophy
Betsy
Shannon
Betsey

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